The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve it’s objective of “Service Above Self” through activities in four primary areas. These are often referred to as the Five Avenues of Service.
Club Service is, of course, one of these Avenues.
This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club.